sharing

Metrosexual

 

metrosexual 愛美男

 

例子：There has been a rise in metrosexual in the past five years. According to the latest report by Mintel, sales of facial skincare products for men have risen by 20 percent in the past five years, with particularly strong sales of prestige products.

 

Metrosexual 一字，由 metro 和 sexual 組成，指生活在大都會中，喜歡打扮、著重儀表的男性。也許你已經猜到了，包含 metro 的字詞大都跟「大都會」有關，例如：

 

metropolis 大都會

(noun 名詞)

 

► a very large city that is the most important city in a country

 

例子：The city has become a huge, bustling metropolis.

 

metropolitan都會的

(pre-modifying adjective)

 

例子：Melbourne is a metropolitan area of South Australia.

 

 

prestige products = branded products 名牌產品

 

personal appearance 個人儀表

 

例子：Today’s men show a keen interest in personal appearance, with six in 10 European men considering their appearance important and almost half admitting what they want most is to look attractive and well groomed.

 

近年吹起男生愛美風，不但席捲日韓，根據調查，歐洲男士對個人儀表也愈來愈注重了！ Groom 用作動詞解「整理（儀容）」，多指保持髮型及衣履整潔。

 

groom 整理 (儀容)

(verb 動詞)

 

例子：His hair is always perfectly groomed/well-groomed.

 

節目提到 groom 也作新郎的簡稱，源自 bridegroom，不知道跟新郎時刻保持西裝畢挺有沒有關係？

 

groom 新郎　　► bridegroom

(noun 名詞)

 

引申下來，grooming products 就是美容產品了：

 

grooming products 　► skincare products

 

例子：Research from Mintel on the European men’s grooming market shows that sales of men’s skincare products have risen from € 1.85 billion in 2005 to € 2 billion in 2010.

 

combat 擊退

(verb 動詞)

 

例子：Men show a huge interest in keeping young looking which has fuelled demand for skincare products that combat signs of fatigue, stress and ageing.

 

combat   ► to try to stop something bad from happening

(verb 動詞)

 

例子：to combat inflation/crime/racism

 

combat 搏擊 / 對戰

(noun 名詞)

 

例子：unarmed combat 徒手搏擊        ► fighting without weapons

例子：mortal combat 生死決               ► fighting until one person kills another

        例子：hand-to-hand combat 近身搏鬥  ► fighting in which you are close enough to touch your component

 

grooming products 美容產品

 

例子：Moisturiser保濕液 is used by 42 percent of men, while facial cleanser 洗面乳液 is used by almost a quarter.

 

例子：As many as 23 percent of all men use lip balm 潤唇膏, while 16 percent use facial wipes 抹面紙.

 

例子：Eye cream and gel 眼霜are used by 7 percent of men, while almost the same number use facial masks 面膜.

 

例子：A further 8 percent use anti ageing products 抗衰老產品.

 

lipstick effect 口紅效應

 

愛美乃人之天性，唇膏和經濟行為原來也有關係！經濟學便有 lipstick effect 一說，那究竟什麼是「口紅效應」？簡而言之，有說經濟不景時人們會減少高價奢侈品的消費，改為購買小型名牌產品作為心理安慰，例如唇膏，因而得名。

 

解釋：A theory that states that during periods of recession or economic downturn, consumers will eschew purchases of big-ticket luxury items and seek material solace in smaller indulgences, such as premium lipstick.

 

 

eschew 避開 (使用某物或做某事)

(verb 動詞)

 

big-ticket luxury items 高價奢侈品  
► cars, jewelry

 

solace 安撫 / 安慰

(noun 名詞)

 

indulgences 沉迷

(noun 名詞)

   
< Previous Next >